Google Ads is an online advertising service, based on keywords and cookies predefined by advertisers. Advertisers bid on keywords and cookies as they compete to display brief advertisements to web users.

The Google Analytics 360 Suite is a data management platform / a set of integrated data-and-marketing analysis products. It provides analytical data which companies can use to track marketing indicators. It is designed specifically for marketers who operate at the enterprise level. This suite of products lets you analyze consumer behavior and develop relevant insights.