The Google Analytics 360 Suite is a data management platform / a set of integrated data-and-marketing analysis products. It provides analytical data which companies can use to track marketing indicators. It is designed specifically for marketers who operate at the enterprise level. This suite of products lets you analyze consumer behavior and develop relevant insights.

Apache Hive is a data warehouse infrastructure which provides query, data summarization, and analysis, built on top of Hadoop. The Apache Hive data warehouse software facilitates writing, reading, and managing large datasets with distributed storage using SQL. A JDBC driver and command line tool are provided to connect users to Hive.