Google’s demand-side platform DoubleClick Bid Manager (DBM) offers companies high bidding, targeting and optimization features for launching programmatic ad campaigns. The DoubleClick Bid Manager platform enables users to take full control over their ad campaigns in order to improve campaign performance.

Google Ads is an online advertising service, based on keywords and cookies predefined by advertisers. Advertisers bid on keywords and cookies as they compete to display brief advertisements to web users.