Microsoft Advertising, formerly BingAds, is a service that provides pay per click advertising on Yahoo, Bing and other digital channels like MSN, Outlook.com, Skype, Windows 8, Xbox. Furthermore it offers display advertising products that include ads in apps, Xbox, network and exchange, video, mobile, audiences, multi-screen, rich media, and display ad targeting.

Spotwatch is a technology and solution for TV tracking, TV triggering and TV data analysis as well as media research in real time from one system. For example, it allows you to automatically adjusts your AdWords keyword bidding after a TV spot in order to prolong the advertising effect.