Pinterest is a photo sharing web and mobile application containing one of the world’s most robust catalog of ideas. Registration is required for the users to create boards on Pinterest. Users can upload, sort, save, follow and manage images and pins on Pinboards.  

Apple Search Ads is an acquisition channel that connects advertisers (App Developers) with their target audience. To appear when a user enters a particular keyword in the Apple App Store, marketers need to place a bid on the keyword to share their app with users that have a proven interest in specific terms.