Snowplow Analytics powered by the open-source Snowplow platform provides enterprise event analytics. The Snowplow platform allows users to track visitor engagement with the application or website as well as identify users. With Snowplow Analytics, customers can track all events and action data in real-time across all channels.

Mapp provides an all-in-one platform called Mapp Cloud, which includes a data management platform (DMP); a marketing automation platform; and a customer data platform (CDP) to provide a single profile view of each customer. Mapp’s Digital Services also support campaign management, email deliverability, and strategy consulting.