Snowplow Analytics powered by the open-source Snowplow platform provides enterprise event analytics. The Snowplow platform allows users to track visitor engagement with the application or website as well as identify users. With Snowplow Analytics, customers can track all events and action data in real-time across all channels.

Marketo is a  digital marketing automation software solution. The product range of Marketo is provided on a subscription basis and covers Lead Management, Sales Insights, Revenue Cycle Analytics and Social Marketing applications.