How to visualize Google AdWords in IBM Cognos
Discover how to visualize Google AdWords in IBM Cognos and how to connect Google AdWords with other data sources to build an organization-wide data model for visualization with IBM Cognos.
About Google AdWords
Google AdWords is an online advertising service, based on keywords and cookies predefined by advertisers. Advertisers bid on keywords and cookies as they compete to display brief advertisements to web users.
About IBM Cognos
IBM Cognos is an integrated, web-based business intelligence suite developed by IBM. Companies use IBM Cognos for reporting, scorecarding, analysis and monitoring of metrics and events. Thereover IBM Cognos offers product support, certified training and educational material such as white papers, analyst papers, videos, or customer stories.
What is Data Virtuality?
Data Virtuality enables companies to build an agile BI stack in 1 day. It connects to Google AdWords, IBM Cognos and more than 200 other databases and cloud services. All connected data sources can be directly queried with SQL and data can be moved into any analytical database. Customers of the Data Virtuality Logical Data Warehouse are digital businesses with the highest flexibility needs.
IMMEDIATE ACCESS TO DATA
Connect over 200+ databases, cloud services and files (XML, CSV, etc.) in minutes. Query data with your favorite analysis tools.
CENTRAL DATA MODEL
Set uniform definitions for their data and apply them to their analysis tools, regardless of the underlying data source.
ALL QUESTIONS IN SQL
With Data Virtuality you can query all data sources with SQL. NoSQL, CSV or XML File: We transform any connected data source in SQL.
REAL TIME REPORTING
Data Virtuality controls the exchange of data between all databases, cloud services, and analysis tools to help everyone in their organization get the information they need.