How to connect Google Analytics 360 to Tableau

Discover how to get data from Google Analytics 360 (and from other sources) into Tableau by locating it into your data warehouse that is connected to Tableau.
Load your Google Analytics 360 data into your central data warehouse to analyze it with Tableau.
To analyze Google Analytics 360 data with Tableau, Pipes provides you with fast and easy access to all your data by automatically loading it in your data warehouse. Always up-top-date, no performance issues, without writing a single line of code.
1

Connect your data warehouse

It will be the central database for your Google Analytics 360 data. Pipes supports the most popular relational data warehouses in the cloud and on-premises.
2

Connect to Google Analytics 360

You just need to enter the associated credentials to allow Pipes access to the Google Analytics 360 API.
3

Create a data pipeline

Create a pipeline from Google Analytics 360 to your central data warehouse. The pipeline will run automatically on your defined schedule, so you will always have fresh data available.
4

Access your Google Analytics 360 data with Tableau

Connect Tableau to your data warehouse. You will see your Google Analytics 360 data there in form of standardized tables. Now you can analyze your data without performance issues!

About Google Analytics 360

The Google Analytics 360 Suite is a data management platform / a set of integrated data-and-marketing analysis products. It provides analytical data which companies can use to track marketing indicators. It is designed specifically for marketers who operate at the enterprise level. This suite of products lets you analyze consumer behavior and develop relevant insights.

About Tableau

Tableau Software produces interactive data visualization products to enhance its clients Business Intelligence activities. With Tableau products teams are enabled to quickly connect, share, and visualize their data. Tableau is able to query relational databases, OLAP cubes, cloud databases as well as spreadsheets and then generates a number of graph types.

Your benefits with Pipes

Get central access to all your data

Access data from 200+ data sources with our ready-to-use connectors and replicate it to your central data warehouse.

Automate your data workflows

Stop manually extracting data and automate your data integration without any coding. We maintain all pipelines for you and cover all API changes!

Enable data-driven decision-making

Empower everyone in your company with consistent and standardized data, automate data delivery and measure KPIs across different systems.