DoubleClick is a provider of digital marketing technology and services. It offers technologies and services that are primarily sold to advertising agencies and mass media companies. These are to be made possible thereby to act more purposefully and switch interactive advertising campaigns. Companies use DoubleClick for ad serving, media, video, search and affiliate marketing purposes.

Power BI is a business analytics service provided by Microsoft. It deliver its clients interactive visualizations with self-service business intelligence capabilities, where end users can create reports and dashboards by themselves.