How to visualize Salesforce Marketing Cloud in MicroStrategy
Discover how to visualize Salesforce Marketing Cloud in MicroStrategy and how to connect Salesforce Marketing Cloud with other data sources to build an organization-wide data model for visualization with MicroStrategy.
About Salesforce Marketing Cloud
With the Marketing Cloud Salesforce provides a platform to create and manage personalized customer interactions. The Salesforce Marketing Cloud delivers informations about the customers behaviour that clients can use to tailor their interactions in real-time across different channels.
MicroStrategy is a enterprise analytics and mobility platform. It supports interactive dashboards, scorecards, highly formatted reports, ad hoc query, thresholds and alerts, and automated report distribution. Interfaces include web, desktop (for developers) and Microsoft Office integration. MicroStrategy Mobile also supports mobile BI.
What is Data Virtuality?
Data Virtuality enables companies to build an agile BI stack in 1 day. It connects to Salesforce Marketing Cloud, MicroStrategy and more than 200 other databases and cloud services. All connected data sources can be directly queried with SQL and data can be moved into any analytical database. Customers of the Data Virtuality Logical Data Warehouse are digital businesses with the highest flexibility needs.
IMMEDIATE ACCESS TO DATA
Connect over 200+ databases, cloud services and files (XML, CSV, etc.) in minutes. Query data with your favorite analysis tools.
CENTRAL DATA MODEL
Set uniform definitions for their data and apply them to their analysis tools, regardless of the underlying data source.
ALL QUESTIONS IN SQL
With Data Virtuality you can query all data sources with SQL. NoSQL, CSV or XML File: We transform any connected data source in SQL.
REAL TIME REPORTING
Data Virtuality controls the exchange of data between all databases, cloud services, and analysis tools to help everyone in their organization get the information they need.