People.ai's Success Story
In order to enable data-driven decision-making processes in every team, Chai and his team built a solid BI infrastructure with Data Virtuality.
“The ability to customize the data pipelines in Pipes Professional convinced me. This allows you a point-to-point integration through customization of SQL which is really great. With our current infrastructure in place, I think that we are ready for People.ai to enter the growth stage and to handle increased complexity.”
People.ai accelerates enterprise growth through the power of AI. With the industry’s only Revenue Intelligence System, People.ai frees all customer-facing teams, including sales, marketing, and customer success, from manual data entry by automatically capturing all contacts and customer activity data, dynamically updating the CRM and providing actionable intelligence across all management tools, allowing them to realize their full selling capacity.
The importance of data lies in the core of People.ai’s business. And to also benefit from the power of data itself, the need to analyze the measures was identified. Answers were needed to the questions What is our customer satisfaction level? What are the leading indicators? How much pipeline do we have? How much do we need to generate to hit our target?
Chaitanya Mamdur is the Lead Architect at People.ai and he is responsible for providing the dashboards to marketing, sales, product management, HR, customer success,... He and his team gather the data and build the dashboards for the stakeholders. In order to enable data-driven decision-making processes in every team, Chai and his team realized the need for a solid BI infrastructure.
Goal: Have Analytics Up and Running ASAP!
People.ai has more than 20 data producing business systems catering to Sales, Marketing, Recruiting, Product, and CS operations. In order to generate holistic reports, all the data needs to be ingested into a single data store. The idea of an in-house ETL/ELT framework was quickly dropped due to a lack of time to maintain and build it. A managed data pipeline platform was the answer. After some research, the choice was narrowed down to five, based on references: Alooma, Stitchdata, Data Virtuality, Fivetran, and Glue. Finally, Chai chose Data Virtuality Pipes Professional as it was the best fit for their technical requirements. The advanced abilities for customization of the solution while still easy to use convinced him.
Many Integrations Up and Running In Less Than A Week
In less than 6 weeks, Chai and his team had set up a complete BI infrastructure from scratch! The first dashboards and surfaced rich analytics could be delivered from week 4 itself.
“We had a great on-boarding experience with Data Virtuality. One dedicated resource helped us during the whole on-boarding process which was very useful!”
People.ai now has a solid BI infrastructure which enables easier, faster, and more reliable analytics. Dashboards aid decision-making processes on operational, tactical and strategic level.
“With our current infrastructure in place, I think that we are ready for People.ai to enter the growth stage and to handle increased complexity.”