Juniqe's Shop Backend, Logistics System And All Marketing Data Sources Look Like One Big SQL Database

Client: The leading online marketplace for curated selections of artworks.

What DataVirtuality means to Juniqe

Leading the art market revolution with data

Juniqe is making designs of talented artists available for everyone. Its slogan “Art. Everywhere” displays its ambitious mission: Disrupting the mass art market. Juniqe has become the leading platform for unique and artsy work in less than 3 years. The secret to Juniqe's success is passion and the ambition to do the right things at the right time. We surely did not need to bring passion to Juniqe, but we brought real-time data about any aspect of the business so that anyone in the company can act upon information.

Before DataVirtuality:

Timely delayed reports were build with data that was manually pulled from various data sources like Google Analytics and Adwords. In a complex Excel sheet data was blended and prepared. The process was strongly limiting the use of data in the company as only timely delayed reports were available for the top-level management. 

With DataVirtuality:

DataVirtuality enabled Juniqe to easily access all data sources including shop backend, logistics system, databases and cloud services. All connected data sources look like one big SQL database where raw data can be pulled using basic SQL commands. No one needs to manually export data from Google Analytics or Adwords any more. DataVirtuality delivers live data for reports to everyone in the company who benefits by having real-time information.

Before DataVirtuality we had to go into each of our databases, pull the data and stick it somehow with Excel together. Now we can access data at all times, set up reports in DataVirtuality, schedule data import jobs and make the reports available to everyone who needs it.

Ivo Fritzsche

Senior Business Intelligence Manager


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