Seamlessly Integrating Data — From Any Source
Client: One of Germany‘s largest online shop for everyday baby products.
How windeln.de analyzes its data
Leading the art market revolution with data
Windeln.de was founded in 2010 and is Germany’s biggest online shop for everyday baby products. With approximately 100,000 products and around 1,000 brands, windeln.de offers one of the most comprehensive ranges for baby and children products via their online shop. By the end of 2015, windeln.de grossed around $179 million in revenue and become public. The secret to this success is simple: with the right tools, every business can reach new and unexpected heights.
While traditional data warehouses integrate data first and only then data are viewable, it often required a month-long implementation to set up a data warehouse project. This was one of the biggest challenges windeln.de was facing. Beside this, analyzing of short-term changes were a huge hurdle as well, because windeln.de's IT department had do shoveled over the data manually into their BI system. This process was very time consuming and used up valuable time of their developers.
DataVirtuality provided windeln.de a central data warehouse solution that meets all of their requirements and is connected with 40+ data sources & front-ends. Due to a unification of all data sources, windeln.de was able to conduct an independent analysis of all data sources without having to engage the IT department. Therefore, a clear increase in the speed of analysis and improvement in analysis quality was viewable and become considerably more powerful. DataVirtuality enabled an easy connection of new data sources in only 10 minutes. Thus, windeln.de gained much more transparency over their business and saw exactly what the decisive areas were for other improvements with a low administrative effort.
In DataVirtuality we have finally found the one, central data warehouse solution that meets all of our requirements. We can access all relevant data and connect new data sources ourselves in a few minutes without having to go to our IT department. The analysis using datavirtuality are not just considerably faster, but have also become considerably more powerful.
Head of BI and Finance