Adobe Analytics (formerly known as Omniture) is one of the leading digital analytics tools available in the market. However, sometimes even the most sophisticated digital analytics tool is not enough to cover all your needs.
Let’s say, you would like to get a holistic view of all relevant data by combining several data sources. Or you would like to dig really deep into your data by employing very complex data transformation or analysis methods.
Data Virtuality helps you to do all of these!
Overcome 3 key challenges with Data Virtuality solutions
BREAK DOWN DATA SILOS BY COMBINING ADOBE ANALYTICS WITH OTHER DATA SOURCES
ANALYZE LARGE AND COMPLEX DATA SETS BY COMBINING REAL-TIME AND HISTORICAL DATA
MANAGE DATA FROM MULTIPLE WEBSITES WITH DIFFERENT DATA STRUCTURES
BREAK DOWN DATA SILOS BY COMBINING YOUR ADOBE ANALYTICS DATA WITH
THOSE FROM OTHER DATA SOURCES
Adobe Analytics data alone, such as website visits or information about sold products, often isn‘t enough to provide a complete picture. Moreover, the access to Adobe Analytics is limited to a few users in the company because it is a complex tool which requires prior trainings. Hence, there is some idle time within the organization just to get the data.
- Flexibility to combine data from Adobe Analytics with ones from various other data sources, incl. offline data
- Availability of all the data in the BI tool of your choice to anybody who needs to work with it without prior training in Adobe Analytics
- Analyses and visualization of the complete picture in the BI tool of your choice
Data Virtuality offers 200+ ready-to-use connectors so you can combine Adobe Analytics data with various data (social, CRM, pricing, offline etc.). All the data can then be easily accessed by you or your colleagues through Tableau or any other BI tool of your choice for analyses and visualization / interactive dashboards.
ANALYZE LARGE AND COMPLEX DATA SETS COMBINING REAL-TIME AND
HISTORICAL DATA IN VERY LITTLE TIME
Combining real-time data with historical one that is collected over multiple years is complex and complicated. Most of the time, this has to be done manually so it takes a lot time, not to forget the long loading times. This is especially severe if you have upcoming deadlines and need explanations for discrepancies that you just discovered.
- Joining real-time with historical data in one place
- Analyses of large data sets
- Almost instant access of the data in your BI tools and dashboards
Data Virtuality enables flexible and easy data access of real-time as well as historical data with very little loading time.
MANAGE YOUR DATA FROM MULTIPLE WEBSITES TRACKED IN VARIOUS COUNTRIES
WITH DIFFERENT DATA STRUCTURES EFFICIENTLY AND EFFECTIVELY
Internationally operating businesses usually host multiple websites in different countries. Often times, the number of websites grew over time. And in order to cut costs and meet regulations, different structures were used. However, in order to get an overarching and comparable view for all websites worldwide, the data with different data structures and custom metrics from each Adobe Analytics report suite has to be combined.
- Integration of different site structures, underlying software platforms, and content management systems
- Analyses of various custom metrics created in different countries
With the Data Virtuality Platform, you have the right set of features to easily and flexibly integrate and centralize your data, even with different data structures and custom metrics.
RELEVANT KEY FEATURES
Flexible Data Infrastructure
Central Data Model
Real-Time Data and Replication
ONE EXAMPLE SCENARIO
Integration of Adobe Analytics
Data with Pricing Data
In a dashboard like this, you can see that your product "Product URT" performed worse compared to the previous week. The section "Details for Product URT" instantly gives you a possible explanation: Your competitor 3 has also dropped the price like competitor 2 did the week before.
NEED HELP TO GET STARTED?
OUR PARTNERS ARE HERE FOR YOU
Hopmann Marketing Analytics (HMA) is a boutique consulting firm specialized in analysis, visualization and integration of data in the digital marketing world. They partner with leading technology companies in the data and analytics industry, such as Data Virtuality, Tableau, Adobe, and Tealium.
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