TAP THE FULL POTENTIAL OF YOUR ADOBE ANALYTICS DATA
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ADOBE ANALYTICS

Adobe Analytics (formerly known as Omniture) is one of the leading digital analytics tools available in the market. However, sometimes even the most sophisticated digital analytics tool is not enough to cover all your needs.

Let’s say, you would like to get a holistic view of all relevant data by combining several data sources. Or you would like to dig really deep into your data by employing very complex data transformation or analysis methods.

Data Virtuality helps you to do all of these!

OUR ARCHITECTURE

1
2
3
CONNECT
Connect to Adobe Analytics and access all Adobe Analytics APIs, such as Reporting, Live Stream and Data Feed
DEFINE
Define data models and combine Adobe Analytics data with other data sources. Only your imagination is the limit to the number of combinations that are possible
ANALYZE
Now you and your colleagues can analyze all the data without any training in Adobe Analytics - in the BI tool of your choice

3 SCENARIOS

Overcome 3 key challenges with Data Virtuality solutions

BREAK DOWN DATA SILOS BY COMBINING ADOBE ANALYTICS WITH OTHER DATA SOURCES

ANALYZE LARGE AND COMPLEX DATA SETS BY COMBINING REAL-TIME AND HISTORICAL DATA

MANAGE DATA FROM MULTIPLE WEBSITES WITH DIFFERENT DATA STRUCTURES

RULE YOUR DATA
Whether you simply want to replicate your data or need real time data and an SQL data modeling layer, we know the pains. We are here to help.

BREAK DOWN DATA SILOS BY COMBINING YOUR ADOBE ANALYTICS DATA WITH
THOSE FROM OTHER DATA SOURCES

Situation & Challenges
Adobe Analytics data alone, such as website visits or information about sold products, often isn‘t enough to provide a complete picture. Moreover, the access to Adobe Analytics is limited to a few users in the company because it is a complex tool which requires prior trainings. Hence, there is some idle time within the organization just to get the data.


Solutions

  • Flexibility to combine data from Adobe Analytics with ones from various other data sources, incl. offline data
  • Availability of all the data in the BI tool of your choice to anybody who needs to work with it without prior training in Adobe Analytics
  • Analyses and visualization of the complete picture in the BI tool of your choice

 

What Data Virtuality offers
Data Virtuality offers 200+ ready-to-use connectors so you can combine Adobe Analytics data with various data (social, CRM, pricing, offline etc.). All the data can then be easily accessed by you or your colleagues through Tableau or any other BI tool of your choice for analyses and visualization / interactive dashboards.

ANALYZE LARGE AND COMPLEX DATA SETS COMBINING REAL-TIME AND
HISTORICAL DATA IN VERY LITTLE TIME

Situation & Challenges
Combining real-time data with historical one that is collected over multiple years is complex and complicated. Most of the time, this has to be done manually so it takes a lot time, not to forget the long loading times. This is especially severe if you have upcoming deadlines and need explanations for discrepancies that you just discovered.


Solutions

  • Joining real-time with historical data in one place
  • Analyses of large data sets
  • Almost instant access of the data in your BI tools and dashboards

 

What Data Virtuality offers
Data Virtuality enables flexible and easy data access of real-time as well as historical data with very little loading time.

MANAGE YOUR DATA FROM MULTIPLE WEBSITES TRACKED IN VARIOUS COUNTRIES
WITH DIFFERENT DATA STRUCTURES EFFICIENTLY AND EFFECTIVELY

Situation & Challenges
Internationally operating businesses usually host multiple websites in different countries. Often times, the number of websites grew over time. And in order to cut costs and meet regulations, different structures were used. However, in order to get an overarching and comparable view for all websites worldwide, the data with different data structures and custom metrics from each Adobe Analytics report suite has to be combined.


Solutions

  • Integration of different site structures, underlying software platforms, and content management systems
  • Analyses of various custom metrics created in different countries

 

What Data Virtuality offers
With the Data Virtuality Platform, you have the right set of features to easily and flexibly integrate and centralize your data, even with different data structures and custom metrics.

RELEVANT KEY FEATURES

200+ Connectors

The 200+ ready-to-use connectors connect and instantly integrate your data in the Data Virtuality Engine so it is ready to be analyzed right away.

Flexible Data Infrastructure

Data Virtuality gives you the flexibility to add new data sources in minutes so that making changes or updating your reporting becomes a walk in the park.

Real-Time Data

All connected data is unified in a virtual layer so that real-time data can be instantly accessed for ad-hoc reporting and task automation.

Real-Time Data & Replication

Data is made available in a virtual layer. Hence, there is no waiting time and your data is instantly ready for queries.

Flexible Data Infrastructure

It doesn't matter where your data is located: local storage or obtained directly from the original data source.

Query Data in SQL

You can query any data source and define your own extraction logic with one language:SQL.

Central Data Model

The agile development and automated data workflow gives you the flexiblility to instantly react to changed requirements.

Data Transformation

The Data Virtuality Platform converts your data in the format of the new system so you can access your APIs.

Query Data in SQL

One of the great advantages of Data Virtuality is that you can access and work with all data by just using one language. SQL. Even when connecting to Tableau or any other BI tool of your choice.

ONE EXAMPLE SCENARIO

Integration of Adobe Analytics
Data with Pricing Data

In a dashboard like this, you can see that your product "Product URT" performed worse compared to the previous week. The section "Details for Product URT" instantly gives you a possible explanation: Your competitor 3 has also dropped the price like competitor 2 did the week before.

NEED HELP TO GET STARTED?
OUR PARTNERS ARE HERE FOR YOU

Hopmann Marketing Analytics (HMA) is a boutique consulting firm specialized in analysis, visualization and integration of data in the digital marketing world. They partner with leading technology companies in the data and analytics industry, such as Data Virtuality, Tableau, Adobe, and Tealium.

CONNECTORS

Learn more about our Adobe Analytics connector. It enables you to replicate real-time data and queued reports. Even machine learning, data science and predictive analytic is possible with this connector.
And find your other connectors from our list of 200+ ready-to-use connectors. We have the databases, web services and marketing platforms you need. Can't find your connector? Reach out to us through our chat. We continuously develop
new connectors.

SEE ALL 200+ CONNECTORS

RULE YOUR DATA
Whether you simply want to replicate your data or need real time data and an SQL data modeling layer, we know the pains. We are here to help.