Amazon Marketplace has completely changed the way of how goods are sold and bought today. The convenient and data driven processes enabled more than 5 million sellers to sell goods totalling US$118.57bn in 2017 alone. And these numbers are steadily growing.
What didn’t change, is the importance of managing all the data in an efficient way so it can help to drive and grow your business. But still many sellers struggle with data management. Why?
Because data lies everywhere and nowhere – their own systems, Amazon Seller Central by country, CRM systems, marketing tools, systems for inventory, logistics, etc... If a seller goes the traditional way, they will have to access each system and manually extract the data in order to move the data into one place. This is a very inconvenient and error-prone process.
With the Data Virtuality Platform you have a reliable solution for your data integration as all your data is made available in one single place. This allows you to save time and focus on your core business!
3 KEY CHALLENGES
Overcome 3 key challenges that are caused by data scattered across different places.
STANDARD REPORT WITH DATA FROM SELLER CENTRAL
IT'S DIFFICULT TO
AND TIRESOME TO
STANDARD REPORT WITH DATA FROM SELLER CENTRAL ISN'T ENOUGH
After reaching a certain size, the standard reports that you can build with data provided in Amazon Seller Central aren’t enough to make accurate data driven decisions. Only detailed information about specific customer profiles will help you to measure your customers’ behavior in order to anticipate their wishes and thereby increase customer loyalty.
IT'S DIFFICULT TO CALCULATE MARGINS
Since data lies in different places it is difficult to monitor important KPIs such as margins. This is especially true if part or the whole sortiment is sold as Fulfillment by Amazon (FBA). While the number and type of costs may vary from business to business, an FBA seller’s margin is generally understood to be what’s left after deducting the product, fulfillment and shipping costs as well as the fees for selling on Amazon and other expenses from the net revenue. The World Wide Web offers different ways to calculate margins. But the downside of these standalone tools is that it is complicated to consolidate all necessary data needed for the calculations.
IT'S COMPLICATED AND TIRESOME TO MONITOR LOGISTICS
Logistics are the foundation of retail businesses. Hence, it is crucial to keep a watchful eye on the logistics metrics. If you don’t have enough inventory, you might not be able to serve your customers and, at worst, lose business. On the other hand, too much inventory results in higher costs which will eat into your overall profit. Monitoring your logistics metrics becomes especially complicated when you partly or fully sell via Fulfillment by Amazon (FBA).
- Data enrichment, a process to enhance, refine and improve raw data, is essential to make your data reliable and thus a valuable asset of your business.
- Connect and centralize data from all your data sources that inform you about your revenue and all the different costs so you have all the necessary data in one place.
- Automation of all reportings so the data is available in one place whenever you need it.
- Analyses and visualization of the complete inventory picture in the BI tool of your choice whenever you need it.
HOW DATA VIRTUALITY ENABLES YOU TO
OVERCOME THESE CHALLENGES
Choose your data sources: Amazon MWS, Facebook, Salesforce and more
Move your data into a target storage: Amazon Redshift, PostgreSQL, Google BigQuery, Snowflake and more
Analyze your combined data using the Business Intelligence tools of your choice: Looker, Tableau, Excel and more
Determine your data sources:
No matter if the data comes from MWS, Facebook, Salesforce or your own system. Data Virtuality has the connectors so all your data sources can all be combined and made available in one place. And, if several Amazon accounts exist, e.g. in different countries, they can be combined in one place so it isn’t necessary to log into each account anymore.
Determine what data you want to see:
Besides the standard information made available through Amazon’s APIs, such as Orders, Inventory Supply and Financial Events, Data Virtuality also provides further information so you get a holistic view of your entire business.
Determine your BI tool and automate the reporting process:
Integrate your data in the BI tool of your choice and automate your reportings. Simply choose your ideal frequency, i.e. how often the reports should be automatically refreshed so you can monitor your progress.
RELEVANT KEY FEATURES
Quick & Easy Setup
Just use your web browser to integrate all your data via our cloud platform. With only a few clicks, the data from MWS can be accessed without the hassle of interacting with MWS itself.
Data Virtuality provides 200+ ready-to-use connectors with which you can start to integrate your data right away. If you cannot find the right connector for your data sources, we will develop it within in just a few days at no additional cost.
You only have to decide how often you’d like to refresh your reports. The remaining process is taken care of Data Virtuality: reports will now be automatically requested from Amazon and updated accordingly.
EU & US Hosting and Secure Connection
Hosted in the EU as well as in the US, a secure connection compliant with the respective data protection laws is ensured. We also use an encrypted connection to further ensure data protection.
The Data Virtuality Platform converts your data in the format of the new system so you can access your APIs.