CUSTOMER DATA PLATFORM – THE FUTURE OF SOPHISTICATED MARKETING
Transforming omnichannel complexity into competitive advantages and measurable results with the right solution.

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Understanding your customers and prospects’ behavior as individual entities is the key idea of a comprehensive data-driven marketing concept, called Customer Data Platform. Built well, these platforms will let you integrate all customer related data on an individual level in one single place. In this way, forward thinking marketers have the data foundation to understand each customer, improve audience segmentation and campaign planning, streamline cross-channel marketing orchestration and optimize analytics efforts.

Data Virtuality is a data integration and management platform that helps you to build exactly such a customer data platform. You can simplify data management and data integration for a 360 degree view on your customers and prospects during their whole journey. This allows you to ultimately create memorable moments for the customers and achieve the following:

1. Lower customer acquisition costs

2. Better Conversion Rates

3. Increased retention rates

CHALLENGES

Scattered data in many different data sources
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Complicated campaign management
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Complicated data integration process
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Strict regulatory requirements for sensitive data
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HOW DATA VIRTUALITY ENABLES YOU TO OVERCOME THESE CHALLENGES

VOICES FROM OUR CUSTOMERS

“With Data Virtuality, we are now able to gain new and more detailed insights that we couldn’t get before! We integrate all customer related data in Data Virtuality and get a holistic view of each customer – down to the individual level. Moreover, the newly won information helps us to engage with our customers and prospects on a personal level. This results in higher conversion rates.”

Jochen Missel

CMO of ePetWorld

DATA VIRTUALITY BENEFITS

Comprehensive 360 degree view of customer profiles

Both historical and recent first and third party customer data can be combined in one single place for a comprehensive 360 degree view – in real time.

Real-time view on customer activities

With data virtualization, you can access your data in real-time. Furthermore, you can react much faster to the latest events in the market and trigger specific activities by determining certain events within the customer journey.

Easy segmentation of customer data

Segmentation is one of the main requirements for an efficient CDP. In Data Virtuality, customer data can be segmented according to predetermined schemas. Also, data points in data sets as well as multiple data point fields can be selected.

Strong security measures

Security is a crucial aspect when working with sensitive customer data especially when you drill down to data on an individual level. Data Virtuality can be deployed on-premises which gives a secure foundation to build your CDP on.

GDPR compliant

Thanks to Data Virtuality’s virtual layer and real-time connection, you always have access to the data without physically storing them in your system. Thereby, you are GDPR compliant and can ensure high data security.

Agile and future-ready infrastructure

Once in place, the CDP is the central hub to connect new data sources and delivery platforms at any time. Furthermore, this infrastructure can be extended to cover other use cases in the organization.
RULE YOUR DATA
Whether you simply want to replicate your data or need real-time data and an SQL data modeling layer, we know the pains. We are here to help.

RELEVANT KEY FEATURES

Accessible to other systems

Data stored in the CDP can be used by other systems for analysis and to manage customer interactions. In Data Virtuality, you can restructure, model, and place the data in formats that other systems can work with.

Various access methods

Data Virtuality enables you to access data in different ways, e.g. via APIs, database queries, and file extracts.

200+ ready-to-use connectors

With 200+ ready-to-use connectors you can connect and instantly integrate all data, no matter if commercial or financial ones, in one place.

Just SQL

You can access and model all your data by using just one language: SQL. This also makes it easier for business users to get their own data, as SQL is widely known by analysts.

Schedule Jobs

Flexibly set schedules for your report updates: intervals can go anywhere from daily down to one minute.

Rapid BI Prototyping

This feature enables you to test your data model before you apply it to your running systems. This helps you to save time and energy if your data models don’t work correctly right from the beginning.

CONNECTORS

Choose from 200+ connectors. We have the databases, web services and marketing platforms you need. Centralize all your data sources and connect them to your BI tools like Tableau, Looker or Excel. Can't find your connector? Simply request a missing connector. We are continuously developing new connectors at no cost.

 

RULE YOUR DATA
Whether you simply want to replicate your data or need real-time data and an SQL data modeling layer, we know the pains. We are here to help.