Understanding your customers and prospects’ behavior as individual entities is the key idea of a comprehensive data-driven marketing concept, called Customer Data Platform. Built well, these platforms will let you integrate all customer related data on an individual level in one single place. In this way, forward thinking marketers have the data foundation to understand each customer, improve audience segmentation and campaign planning, streamline cross-channel marketing orchestration and optimize analytics efforts.
Data Virtuality is a data integration and management platform that helps you to build exactly such a customer data platform. You can simplify data management and data integration for a 360 degree view on your customers and prospects during their whole journey. This allows you to ultimately create memorable moments for the customers and achieve the following:
1. Lower customer acquisition costs
2. Better Conversion Rates
3. Increased retention rates
Scattered data in many different data sources
Customer related data lies everywhere: first as well as third party customer data, campaign, clickstream, and behavioral data in marketing tools, transaction data in data warehouses and ERP systems, etc. It is difficult to unify customer profiles across systems.
Complicated campaign management
Campaign management is essential to measure your success. However, with so many different data on customer, campaigns, channels, etc. it is a big challenge to get a holistic view of each customer.
Complicated data integration process
Strict regulatory requirements for sensitive data
As customer related data is very sensitive, the regulatory requirements are very strict, e.g. data from European customers must be stored in the EU area.
HOW DATA VIRTUALITY ENABLES YOU TO OVERCOME THESE CHALLENGES
RELEVANT KEY FEATURES
Accessible to other systems
Various access methods
200+ ready-to-use connectors
Rapid BI Prototyping
DATA VIRTUALITY BENEFITS
Comprehensive 360 degree view of customer profiles
Real-time view on customer activities
Easy segmentation of customer data
Strong security measures
Agile and future-ready infrastructure
VOICES FROM OUR CUSTOMERS
“With Data Virtuality, we are now able to gain new and more detailed insights that we couldn’t get before! We integrate all customer related data in Data Virtuality and get a holistic view of each customer – down to the individual level. Moreover, the newly won information helps us to engage with our customers and prospects on a personal level. This results in higher conversion rates.”
CMO of ePetWorld