Microsoft Advertising, formerly BingAds, is a service that provides pay per click advertising on Yahoo, Bing and other digital channels like MSN, Outlook.com, Skype, Windows 8, Xbox. Furthermore it offers display advertising products that include ads in apps, Xbox, network and exchange, video, mobile, audiences, multi-screen, rich media, and display ad targeting.

MySQL is a popular open-source RDBMS (relational database management system). It has become one of the leading database choices for large-scale websites including YouTube, Twitter, Facebook, and Yahoo. MySQL is offered under two different editions: the open source MySQL Community Server and the proprietary Enterprise Server. The MySQL Enterprise Server is differentiated by a series of proprietary extensions which install as server plugins but is built from the same code base.