Microsoft Advertising, formerly BingAds, is a service that provides pay per click advertising on Yahoo, Bing and other digital channels like MSN, Outlook.com, Skype, Windows 8, Xbox. Furthermore it offers display advertising products that include ads in apps, Xbox, network and exchange, video, mobile, audiences, multi-screen, rich media, and display ad targeting.

Apache Cassandra is an open-source distributed NoSQL database management system that is scalable while also placing a high value on performance. The Java-based system can be managed and monitored via Java Management Extensions (JMX).