DoubleClick is a provider of digital marketing technology and services. It offers technologies and services that are primarily sold to advertising agencies and mass media companies. These are to be made possible thereby to act more purposefully and switch interactive advertising campaigns. Companies use DoubleClick for ad serving, media, video, search and affiliate marketing purposes.

MicroStrategy is a enterprise analytics and mobility platform. It supports interactive dashboards, scorecards, highly formatted reports, ad hoc query, thresholds and alerts, and automated report distribution. Interfaces include web, desktop (for developers) and Microsoft Office integration. MicroStrategy Mobile also supports mobile BI.