Optivo offers a software solution for executing automated email marketing with an attached CMS. The software can derive segmentations from aggretated data which enables Optivos users to conduct personalized multi-channel email campaigns.

Generic ODBC/JDBC tools are used for creating, managing, archiving, and extracting simple or complex databases. Some of these tools have been developed specifically for the Mac OS X and Linux operating systems, other tools cover all other operating systems (e.g., Windows) and database systems (for example, MySQL, PostgreSQL, Oracle). Due to the constant extensions, the Generic ODBC/JDBC tools are offered as test versions over shorter or longer periods for cloud databases.