Data Virtuality for Telecommunication Operators

Improve accuracy in churn prediction with better customer insights

Telecommunication operators are challenged with the avalanche of data produced by the different channels such as connected devices (incl. IoT), customer behaviors, social media networks, etc. Furthermore, regulatory requirements are becoming stricter. The answer is  an integrative data platform! It enables telecom operators to provide insights from the data while being compliant and thereby optimize services, enhance customer satisfaction, and increase revenue. The challenges can be transformed into new opportunities efficiently as new types of data in larger volumes can be connected and accessed quickly and in real-time.

The Challenges

  • Aging and complex IT infrastructure that cannot quickly adopt to new and changing business use cases
  • Complex systems that can only be operated by expensive professionals
  • Integration and maintenance of legacy technologies and data silos
  • Missing data integration capabilities to digital sources
  • Data quality problems and errors

The Solution

The Data Virtuality Platform uniquely combines automated ETL and data virtualization and thereby creates a central data management layer which enables

  1. central data access from disparate sources,
  2. a unified data modeling layer for the data team, and
  3. data replication capabilities like data historization, master data management and CDC.

Paired with further data management features, it ensures high data quality as well as security, shorter time-to-market cycles (up to 80%) and higher productivity.

How the Data Virtuality Platform Works

Your Key Benefits

  • Quick and easy integration of data from disparate sources leading to
    • Increased customer satisfaction and retention
    • Customized pricing and promotion
    • Optimum network inventory
    • Effective cross- and upselling
    • Easy post-merger integrations, with zero downtime
  • Data governance and data lineage capabilities support compliance with privacy regulations.

Get Started With a Live Demo of Data Virtuality

Tailored to Your Use Case